In what ways does your media product use, develop or challenge forms and conventions of real media products?

Above is nine distinct frames from my teaser trailer. I will be looking at how conventional/unconventional my teaser trailer is in this post.

Screenshot 1:

This shows my title and font used throughout my teaser trailer. The idea is that it is supposed to look like an envelope and the text follows on from the Poster and the Teaser trailer as I have used ransom note throughout all of my tasks to try and create suspense as if you don't know who is sending the letters. Each line of words appears one after the other and this works quite effectively is gaining the audiences attention when watching my teaser trailer.

Screenshot 2:

The second screenshot is of the location of my teaser trailer. The main part of this is in a river/on a river bank. This is similar to some other films that only stay in a few locations for the majority of the film. The reason I chose to have my character sitting there was to enable him to look like he was fishing and then suddenly look really shocked when he sees the body and the bag floating down the river.

Screenshot 3:

As you can see from screenshot 3 I have chosen to dress my character in some typical 'old man' fishing gear. I started off by getting him to wear some old trousers/top and then added a large fishing like jacket and hat to add even more effect to make it look more realistic. For props around my character I used an old tool box for a bait/tackle box, a flask as most fishermen stay overnight outside, a rod rest and two fishing rods. I think without any of these individual props it would look less realistic. This follows conventions of other teaser trailers as most others also do their research into what the characters need to wear in order to look more realistic in the film.

Screenshot 4:

This shows part of th story. Before yo see this a board advertising a newspaper headline you don't really know what is going on as yo just see the fisherman looking shocked and then you see the body. Once you see this you realise that the postman has gone missing and this isn't a one off occurrence. I think this shot really sets up the narrative in the teaser trailer as it gives the viewers more of an idea about what is going on.

Screenshot 5:

This screenshot shows the style used for all of my titles/inter-titles. I have followed on from the title again by using the same font on the same background in order to keep it looking consistent throughout all of the teaser trailer. Again this follows what other teaser trailers do by using the same text etc.

Screenshot 6:

This screenshot is to show just one of the variety of shots/positions used when filming/editing my film together. I think I have followed the typical conventions of a teaser trailer as i have used a variety of shots, transitions and effects throughout my teaser trailer. I think I have shown an improvement since last year when doing AS as I didn't do any filming then I just did editing. So I have had to learn a few things such as holding the camera steady, how to film from certain angles and how to use the tripod effectively.

Screenshot 7:

I have used this screenshot to try and show you what genre my film is. I could have used another shot of the body in the water but I have already used this twice so I opted to go for this shot. he reason I chose this is because in most horror films like mine you have someone who is genuinely shocked or scared. In my teaser trailer I have used this typical horror film convention by getting my actor to appear shocked and scared when he first gets a glance the body in the water.

Screenshot 8:

This postbox screenshot is used to show how one of the characters is introduced. Although you don't see this character appear in the rest of my teaser trailer you see their hand go up to a letterbox, deposit a letter and that is it. I did this because in other films like mine you have an element of the unknown. i.e. you don't know who it is and what they are doing. I used this in my teaser trailer to create suspense and get the audience guessing as to what is going to happen in the rest of the teaser trailer.

Screenshot 9:

This final screenshot I have used to show one of the props again. I used this to make my news headline look more 'real' and i thought the red at the top of this would also gain the viewers attention and draw them into this. The reason I used this prop is to bring the narrative together to try and give the viewers more of an idea about what is going on in my teaser trailer. Other horror films similar to mine also use titles/news to do the same thing.

How effective is the combination of your main product and ancillary texts?

As you can see from the images above I have used the same style throughout my main task and my ancillary task.

As you can see the main link between all three tasks is the font used. I have used a font called Ransom Note. After a tedious task of trying to find one I found this. I chose to use ransom note because I thought it would go with the idea of the story (an unknown person posting letters and a postman going missing and we don't know why). It is quite mysterious as it looks like letters have been cut out and stuck down randomly.

There is a link between each of my ancillary tasks. The link between my poster and my magazine is that firstly I have used the same image. An image of a postbox in a quaint village in Hampshire with a black background and the postbox is red. I used this as i thought it would attract an audience when they see it either on the shelf in a shop or they see the poster on a billboard somewhere. The next link between the two is the same font (Ransom Note) again used to create mystery.

For my poster I decided to use red and white text as this is bright and bold. I also chose to use these colours as the white and red connotate blood and skin colours and there could be blood seen further on in my film. Although you cannot see some of the text straight away I decided to do this because it means the viewer of the poster has to look further into it to read what it says. This is the tagline for my film "Do you dare read your mail?". I decided to include "Spring 11" and "www.ssdmovie.com" as this is the website and the release date for my film. This gives the viewers a chance to research a bit more about the film on the website and try and create some viral marketing.

For my film titles in my teaser trailer I again used the Ransom Note font using a variety of colours on the envelope background. I also used the same for my magazine front cover. I used this so that when someone sees the text on the poster and then they see it on the magazine after they can automatically link it to that film they saw the poster of. This means hopefully they will be attracted to the magazine/poster. I have chosen to use a variety of colours rather than red/black/white as it will attract its audience to it.

What have you learned from your audience feedback?

Here is some audience feedback from my class when we watched each others teaser trailers and looked at the ancillary tasks:

Positives:

Teaser Trailer:

Music matches very well

All the images complement each other which makes it quite eerie

The sun newspaper headline - the little touch adds to mise en scene

Like the fact using real Royal Mail Jacket

You can clearly see you've put a lot of effort in

Shot types - hand held and steadiness of shots is good

Props - body is great and realistic

Ransom lettering looks good and goes with the film

Mixed up shots - not in order is eerie too

Newspaper - "another worker goes missing" makes you want to watch more of the film

Poster:

Red post box with the black background is good.

Good use of font throughout

Good picture with the river in the background

Magazine:

Good use of images

Great Layout

Looks just like a magazine front cover should do

Negatives:

Teaser Trailer:

Titles too bright - doesn't fit with mood

Opening logo - too long

Here are some comments from YouTube about my video:

"Really good video! I think that the length of the clips are good, as even though some other horror teasers may have shorter clips, the length of your clips reveals the plot, which is essential to your teaser. I especially like the part with the headlines, with the use of the word "another" revealing that this will be a main theme in the film if it were made. The negatives of the teaser are the transitions (fading to white) and sometimes the zoom on the postman is a bit wonky. But other wise good!"

"I think you have combined the props and location very well, it creates an eerie effect seeing a body floating down a river. You have shown the horror genre well by the tense mysterious music, costume and props. I like the part when the man fishing looks shocked with terror when he notices the body, this also makes the audience question what has happened. You have given away very little information in the teaser which makes the audience want to know more. The titles also show the postman theme and you have used the font like in a ransom note which is also very mysterious as it shows someone was after this character. Well done Dan :)"

"I like how you have used many different camera shots, for example your pans and zoom outs. Also your mise-en-scen is very good as you have used real Royal Mail clothing and 'The Sun' bulletin board.

However, I think that you could of filmed in a wider range of an area and introduced the character before seeing the body in the river.

Other then that, It all fits really well, the footage, the font choice and the music :) WELL DONE"

How did you use new media technologies in the contruction and research, planning and evaluation stages?

In order to create my teaser trailer I have needed to use all of the above equipment/programs.
I used YouTube to research similar teaser trailers and then blogger to add the videos and then analyse them. I also used an online resource called Pearl and Dean to to research the ages/gender and type of people that view similar films to mine in order to target mine to the right audience. I have used blogger to post my ideas, thoughts and developments that relate to my teaser trailer and ancillary tasks.

When I was making my teaser trailer I used a Canon camera and a tripod. With the footage I captured I then used Adobe Premiere Elements 7 to edit, cut and paste this all together. For the ancillary tasks (Magazine front cover / Film poster) I used programs such as Adobe Photoshop, Adobe Illustrator and Microsoft Paint to manipulate and change images and set them out to make them look like 'the real thing'. Over the 2 year course I feel I have improved when using the technology and software as last year I mainly did the majority of the editing rather than filming so I think I have improved on the filming/directing since last year.

Teaser Trailer

Film Poster

Magazine Front Cover

Film Poster Research

Magazine Front Cover Research

Finished Filming / Started Editing

Today I finsished filming for my teaser trailer. I am going to upload the raw footage to Adobe Premiere Elements and the begin editing. I am pleased so far with the footage i took and look forward to editing this together to create my teaser trailer.

Certificate Rating

I looked into 'British Board of Film Classification' and found out the following is relating to a 15 rated trailer:

Only those over 15 years are admitted.
Nobody younger than 15 can rent or buy a 15-rated VHS, DVD, Blu-ray Disc, UMD or game, or watch a film in the cinema with this rating. This rating is similar to the. Films under this category can contain adult themes, hard drugs, strong words, moderate-strong violence/sex references, and mild non-detailed sex activity.


My trailer will be 15 because of the content it includes and I dont want to upset any younger audiences.

Costume Research

I am going to have to find costumes for two people in my teaser trailer. The first one being the angler and the second one being the post man (not a real actor just a floating body in the river).

For the angler I want them to be dressed casually as you would if you where going to be going fishing. Perhaps in the actors normal casual clothes. I am still yet to decide who is going to play the part of the angler. Ideally I would like it to be an older person who is likely to be fishing in a secluded part of a wooded riverside.

Here is an example of an angler.

Although the picture is not very clear the gentleman clearly is wearing dark clothing and a hat. I would ideally like to try and replicate this when I film my teaser trailer.

Secondly in order for my trailer to be effective the postman's body needs to look quite realistic. To make it look better I will be dressing the body like a postman.

I have got some navy blue mens work wear trousers that the postman can wear as this is what they wear. Also through one of my friends I have the ability to borrow a real postman's work jacket with the Royal Mail logo and a reflective flourescent jacket. As you can see from the pictures below this should look very realistic.

Shooting Schedule

I am currently in the process of creating a shooting schedule for my teaser trailer. I have decided to start filming in half term (18th Feb - 25th Feb). This therefore allows me more time to prepare my props and finalise my plans etc.

Shooting Schedule:

Day1: Film river scenes including the floating body.

Film the newspaper board.

Day2: Film the postbox and hand scene.

I am going to go through all my footage at the end before I finish each day to double check i have got everything before I leave the shooting location and get back to school.

Props Needed

Before I begin filming for my teaser trailer I will need to obtain all my props. In order to me my postman look even more realistic he needs a postman's bag which is going to be floating down the river before him. As i was unable to get one of these I have decided to just use a plain red messenger bag which looks pretty similar in my opinion. This is a picture of the messenger bag I am going to be using.

The other props I am going to need are fishing equipment for the angler. As some of my family used to do a bit of fishing I already have this at home so I can just use this. Here are the pictures of this.

[PICTURES TO BE UPLOADED WHEN I GET THEM]

Music / Sound Research

Today I was thinking about what music I could play over my teaser trailer. I have been looking on the website that I found music from last year (www.freeplaymusic.com) but yet to find anything even vaguely suitable due to the fact we can only use non-copyright music. This is hard to find for the type of film I am making. I will keep looking over the next couple of weeks to try and find something suitable and if I find anything suitable I will post it on my blog.

Location Shots

Here are some shots of my filming location to show what I will film and where.

(I will upload these when I get the pictures)

Here is a birds eye view of filming location to show the proximity between the three different aspects of my teaser trailer.

Dialogue / Script

In my teaser trailer for "Signed, Sealed and Delivered" I do not plan to have any form of communication as I am only going to have one character. Therefore there is no dialogue and no script needed. Instead I would like some really intense suspense building music which I am going to find from non-copyright websites over the next week or so. There is no particular reason why I have decided not to have and dialogue other than the fact that there is only going to be one actor in my film teaser trailer.

Shot Lists

Here is my shot list that will help me when filming. It contains all my shots, the length of each shot, what is happening in each shot and if there is any sound / dialogue in it.

1. Close up of newspaper - 10 seconds - City noises / traffic noises or soundtrack played over.

2. Idyllic river scene - 8 seconds - river sounds (water, trees, wind, rippling water) and birdsong.

3. River bank with angler - 8 seconds - river sounds (water, trees, wind, rippling water) and birdsong.

4. Medium shot of anglers face - 5 seconds - river sounds (water, trees, wind, rippling water) and birdsong.

5. Extreme close up of anglers face - 5 seconds - Diagetic sound (heavy breathing).

6. OTS Shot of angler looking at bag in river - 8 seconds - Diagetic sound (river sounds).

7. Pan up river to see floating body - 10-12 seconds - Diagetic sound (river sounds).

8. Hand delivering letter through letterbox - 6 seconds - Diagetic sound (letterbox opening / footsteps)

9. Title Shot - 5 seconds - background music.

10. Release date shot - 5 seconds - background music.

Animatic Storyboard

Here is my animatic storyboard I created for my teaser trailer.

Intertitles Practice

In my lesson I spent the hour looking at Intertitles and putting them into a short clip on Adobe Premiere Elements. This has allowed me to see how long my trailer is going to be roughly. As at this stage I don’t have an animatic storyboard I just used a plain background between the Intertitles to show me how long it is going to be. It is working out at about 1 minute and 5 seconds which is a reasonable length for a teaser trailer. I am going to add my certificate rating into my trailer at the beginning so any minors can be warned before watching this. My last shot will include when it is going to be released in cinema and my production / distribution company I will use which is yet to be decided. I will do some more research on this at a later stage once I have begun my filming.

Storyboard

1. This is the shot of the newspaper showing the headline that is supposed to trigger suspense and anxiety in the audiences minds as they are watching to try and get them to come and watch the film. This will be a close up with a slow reverse zoom away from the paper. This will be on for about 10 secs.

2. This is th idyllic river scene which is supposed to be calm and peaceful. This is a long shot as the camera pans down stream. It will be about 8 secs.

3. This is either going to be a long shot or a medium shot of the camera zooming to the riverbank to see the angler fishing. This will be about 8 secs long.

4. This is a medium shot of the camera zooming in to the anglers face to catch their facial expressions and look of curiosity / anxiety. This will be about 5 secs long.

5. This is a close up of the anglers face this time showing horror and alarm. Again this will be about 5 secs.

6. This is an over the shoulder shot over the angler showing the river where he can see the red postal bag floating downstream. This shot will be about 8 secs.

7. This shot is a long shot / slow zoom that pans further up the river where a human body is floating down slowly. This shot will take about 12 secs as it is a slow zoom.

8. This shot is of a hand going through a letterbox posting a letter it will be about 6 secs long and is a close up shot.

9. This is the title "Signed, Sealed and Delivered" it is going to be in big bold colours and will be approximately 5 secs long.

10. This is the final shot which is of the release date and rating etc. This will be about 5 secs long as well.

I am going to create this into an animatic storyboard and I will upload this when I have completed it.

Film Title

Today I came up with the name for my film. I am going to call it “Signed, Sealed and Delivered” which incorporates the missing postmen aspect of my film. I think it is very appropriate for my film. I am going to put this on the front of an envelope where the address usually goes. I think I am going to just use a plain font and a bright colour and bold text to attract the viewers of my teaser trailers attention to the film title.

Final Idea

Okay so today i thought of my final idea for my media teaser trailer.

I have decided to start with the fact another postman has gone missing by having a close up shot of a newspaper headline. Then the shot will change to show and idyllic river setting with calm waters and birdsong in the background. Then the camera will pan round onto an angler fishing on the side of the river bank and we see him fishing. Next we see the angler from a different angle and they look very shocked and worried. The shot fades into the river again where we see a red bag floating downstream. This gets the audience thinking about if it the postman. After we see the bag the camera pans round onto another stretch of river where we see a floating dead body just slowly coming downstream. This is the body of the postman that has gone missing. The ext shot is of a hand putting a letter through a letterbox which at this point isn't linked to any of the previous shots however the idea is to create suspense and find out why a letter is being sent and who is it from and to etc. Finally the last two shots we see are of the film title "Signed, Sealed and Delivered" and then the release date / rating of the film in the last shot.

I am going to create some storyboards for this and I will upload these when I am done.

Film Ideas

Over the past couple of weeks I have really been thinking about a plot. I have thought about it and I would like to film it at my grandparents house as they have a very large wooded area which is there garden. They also live in a converted water mill which has a river run through the bottom of it so I would like to have an aspect in my trailer where I can use the river as a setting for a scene.

The main ideas I have come up with recently is where I have people go missing and 'killed off'. I have thought about perhaps this being either milkmen / postmen or people in this sort of work.

In my teaser trailer I want to try and show this in chronological order which goes against the stereotypical teaser trailer. I would like to have just one part in it rather than show a wide variety of clips from my film.

Target Audience

Looking at the statistics from the Cinema Exhibitors Association, I can clearly see that the most popular market to target would be cinema goers who are Males (15%) and females (13%) and both aged between 15 and 25. I feel that the statistics give me a representation of the contemporary cinema goers and the more specific gender and age ranges. The main reason for looking at these figures is to try and gain more of an understanding of who to target my film at. And from these I can clearly see I want to target either males or females between the ages of 15 and 25. In order to do this i will need to include certain contemporary aspects in my film that relate to this age range and mix if genres.

Shot Composition

The other day in our media lesson we were given the task of creating a number of shots based on what was around us (shot composition) and we had to film these. We did this last year for AS and the reason we are doing it again is to give us more of an understanding about framing shots and using the props around us when filming. We had to frame four different shots and we could use any location within the school for this and we were not allowed to get any more props apart from what was at the filming location.

Firstly we had to do a dentists waiting room we did this by going in to the reception area and we all sat down on the seats and we had someone walking through going to sit in the seat whilst filling out a form. This was quite successful as you didn't really have a clue that we were actually filming in a school reception. The props we used were books, flowers and pen/paper.

The next frame was a romantic date in a cafe. We used the staff garden as there was a picnic bench, mug and a newspaper for us to use. Two of us sat on the the bench with one person looking through the newspaper and the other person drinking from the mug. The two characters were looking into one anther's eyes and holding hands. I think this one worked quite well because the camera focused on the holding hands and the gazing into one anther's eyes.

The third frame was a busy office. We went to the school office and filmed them through the window. This one was not as effective as the others due to the fact we didn't have anyone really doing anything in it. We also didn't get a chance to use any props in this frame. To make the busy office frame better we thought we could have had someone walk into the office and interact with some of the office staff. This would have given us the chance to use props and get a better angle as we could have followed them down the corridor next to the office before they entered it.

The final frame we filmed was supposed to be waiting at a train station. I think this was one of our best ones due to the fact it genuinely looked as if it was at a station platform. We filmed this in the staff car park up against a high metal fence with spikes on the top. In the frame we had a light which made it look like it also had the station name attached to it. We had to characters in this one. The first was leaning up against the lamp post as if he was bored waiting for the train and the second was holding his tickets/phone and as he goes to answer he drops his tickets and this makes it look more realistic. The props we used were train tickets and the lamp post. In order to improve this frame we had some feedback given to us this was that we could have included a voice over of either someone stating that the train was arriving or another type of announcement they use at train stations like when you leave unattended baggage or no smoking etc.

I think this task has made everyone more aware of what we need to look out for when filming and that we can't have any aspect of a school or someones house it the teaser trailers. Overall this was a successful task.

Mood Board 2 - Initial Ideas

Mood Board 2

Mood Board 1 - Initial Ideas

I have created some mood boards to show some initial ideas that I have. Some of these come from other films where as some of the elements ar emy own idea.

Mood Board 1



This mood board shows the different aspects of horror films. The first two images I used are of woodlands. I chose these because ideally I would like to set my film in the woods as I think it creates a good effect. The next couple of images I chose are of a crucifix, a blood splatter and a flickering street lamp. I chose the crucifix because I think alot of people associate this with horror films, the flickering lamp because it will create suspense and tension if the camera keeps going back to the light. It will be a good effect if I can find one of these when filming for my media teaser trailer. The blood is generally associated with most horror films and I think I will need some aspect of this in my teaser trailer. The next three images are of possible locations for filming. In a childrens playground with the swing, an old car garage with an old car and then a cemetery with a long row of headstones facing the camera. The last three images are of a security camera, train tracks and a lady with some scary eyes. I chose the security camera because I can add an effect at the end to make it look like some of the footage is filmed through a security camera with the date/time stamp in the corner. The train tracks becuase trains are often asssociated with speed and I would like my trailer to be fast paced in certain parts.

Paranormal Activity 2 - Teaser Trailer Analysis

Seeing as I am quite interested in doing a horror film I thought I would analyse another horror film. This film has just been released in the cinema and it is a sequel of Paranormal Activity.

The audience can tell that this is a horror film due to the fact there is dark clours and white noise is used quite a bit (white noise is the noise when a TV screen is blaks and just fuzzy). We also get to see the footage from the hand held camera which is shown throughout the film.

We do not know much about the plot at all. If the audience have seen the previous film then they may know some of what is about to happen however if not they will only know as much as they have seen in the teaser. All the audience my know from the trailer is the woman (the main character) is possessed and she is possibly putting the others in the house in great danger.

The unique selling point of the film is in my opinion the way they have pieced together the different footage whether it is the hand held type or the security camera style footage filmed through the alarm sensors. And the way it shows what time the footage was taken e.g. 23:45 - 14/07/06.

As the film is a horror film I would suggest the target audeince is people aged between 15 and 30. There is no music throughout the trailer apart from the noises when the camera switched between shots. There is a mix of high angle shots, mid shots and low angle shots. This makes the film more realistic and in keeping with the whole security camera feel to it.

I think that there is a new type of film that the public wan't to watch. This being the hand held home footage type. Therefore I may have to consider this when doing some more planning for my teaser trailer.
The titles hold the trailer together, they manage to speak to the audience give information and they continue from one scene to the next. They reveal the title of the film, release date and previous information of the prequel.

In my opinion 'Paranormal Activity 2' trailer really does show how grasping and attracting a teaser trailer can be using the shots and times that they have used. It is what makes the viewers want to go and watch the film and it makes it more of an immersive viewing experience for them.

Research and Planning - To Do List

Once I have completed these tasks I will mark next to each one to show it is complete.

- Upload and analyse a variety of teaser trailers (Complete)
- Film treatment
- Storyboard teaser trailer (Complete)
- Mood Board of Ideas (Complete)
- Images of costumes and props
- Mind map / List of different genres (Complete)
- Initial ideas (Complete)
- Upload music ideas
- Draft script if theres dialogue (Complete)
- Upload and analyse practice scenes
- Visit and get images of location (Complete)

Teaser Trailer Questionnaire

Here's a questionnaire I designed for my Teaser Trailer.

I will distribute these between my peers and then people outside of my school. The main reason in creating this is to gain more of an undestanding of what peple want to watch and how often etc.

Once I have seen all of the results I will collate them and then analyse them in detail.

1. What sort of teaser trailers attracts your attention when you see them?
- Full of action with big effects used
- Mysterious teasers that don’t give much away
- Teasers that reveal far too much plot when seen
- High quality teasers that look great
- Teaser trailer whereby you recognise either the actors starring in it or the director and producer.

2. In your opinion what is the ideal length of a teaser trailer?
- 30 Seconds
- 60 Seconds
- 90 Seconds
- Longer

3. Are you Male or Female?
- Male
- Female

5. What kind of music is more suitable in a teaser trailer?
- Fast paced music
- Slow paced music
- Music that sounds happy and up beat
- Sad gothic music
- No music at all

6. Would you and have you ever gone to see a film just based on the teaser trailer?
- Yes
- No

7. What is your age?
- 10-18
- 19-24
- 25-30
- 31-40
- 41-50
- 50+

8. How often do you watch a horror film?
- Never at all
- Once every few years
- Once a year
- Once every 3 months
- Once a month
- Once every fortnight
- Once a week
- More often than once a week

9. What is your favourite genre film?
- Horror
- Action
- Thriller
- Comedy
- Romance
- Sci-Fi
- Cartoon
- Family
- Other

10. What is your favourite horror film?
______________________________
11. What influences you to watch a film?
_________________________________
12. Do you watch teaser trailers before you find out about the flms release?
_________________________________

Super 8 Teaser Trailer Analysis

After watching the Super 8 trailer you can clearly see thy have used very quick editing this then gives us an idea that the film be an action fim. The audience are enticed in to watch more by a large explosion which keeps you on the edge o your seat at all times waiting to find out what happens next in the clip.

The music used in the trailers used to create suspense just like the majority of other teaser trailers.

The creators of Super 8 trailer are also making the viewers aware of the fact that the director JJ Abrams has also directed Cloverfield nd created the Lost TV series. And then the producer Steven Spielberg who is also wll known for his films such as Jaws and E.T. This will therfore excite the sci-fi / action film fans. In the titles you see the fact that area 51 was closed in 1979 this gives us a clue to when the film was set and the type of film that you are about to watch because if you know about area 51 you will realise that it is well known for spotting extra terrestrial life.

Something also seems to be alive on the train, it isn't part of the human species as the titles refers to it as 'it' this means that it may not have a gender so isn't human.

Super 8 has different meanings and different people interpret it in different ways.

The Social Network - Teaser Trailer Analysis

This film is all about the social networking site Facebook. It is based on the university life of Mark Zuckerberg, the inventor of Facebook and it focuses on the fact that he invented Facebook and shows us the journey he edeavoured to get it to this stage in the World Wide Web.

This teaser traier doesn't really reveal a lot of the story or the plot however it reveals who the main character is an portrays to us some of his characteristics.

There is hadly any images use within tis teaser. The main reason behind this is I think that they on't want to reveal toomuch information before the man trailer release closer the actual flm release date. All you see is a terribly out of focus image of him which slowly zooms out to become a more clearer image of him. Over th top of this image you see words flash up whilst the vice over is talking. These are some of the key wod picked out from wht the narrator is saying for example "Genius" they use this to show that the gut who is creating Facebook is a genius, another one being "Traitor" as they are talking about suing him for 'stealing' the inital concept before he adapted this to his own liking and one of the last phrases to flash up is "You don't get to 500 million friends, without making a few enemies" which tells us that he ha had to undergo a tough journey to get where he is today. At then end the last thing we see is "The Social Network" and then "October" it then displays the web address below which again gives us the idea they are trying to get s to further our knowledge about the film by looking this up thtough their viral marketing campaign.

I think the unique selling point of this film is the rie of facebookad how it is known so well globally. This film i believe has a very large target audience from young teens wo use Facebook regularly to the older generation who perhaps want to find out why Facebok was fist created.

2012 - Teaser Trailer Analysis

This film (2012) is classed as a sci-fi, revoling around the end of the world which is caused by torrential floods covering the whole world in the year 2012. They try to make it like nothing any population has seen to date.

The music that the have used in the film helps create tension perfectly! And it makes the whole viewin experience more immersive.

The majorty of the angles and shots used within 2012 are used in order to create even more suspense than you imagine. They use a close ups of fast paced events, therefore enforcing a panic for the viewer. Then they use extreme close ups of actors faces to show the emotions between them. Teaser trailers are usually fast paced and quick howver I found ths one to be edited together quite slowly!

Where they have been used special effects have been used well. They are used when the waves come crashing down over the mountain tops.



The creditsand inter titles are all in the same font. At the end you see it says "Google Search:2012"

they get you to research this, the main reason that they do this is to create a lot of hype and tension about the film and get people searching for this online which I believe to be the unique selling point of the film.

UP - Teaser Trailer Analysis

'UP' by Disney's PIXAR, aplies all ofthe conventions of a teaser trailer in it. It doesn't reveal any of the storyline and it only lasts around 60 seconds. This is one of the only teaser trailers I have found that is below 60 seconds long and still shows the basic conventions.

The main purpose of this trailer is to try and attract an audience by making them intrigued by what is happening and to idetify what genre the film is. UP teaser trailer doesnt reveal alot. All you see is a bunch of balloons flying up into the sky and attached to the bottom of them is a house with an old an standing on the balcony. He says "Good Afternoon" after this we see UP appear from underneath the clouds. This shows the release date and that the film is being shown in 3D.

This is aimed at a younger audience and I fully believe this meets expctations of a teaser trailer for this particulr age range.

Preliminary Task - Therfield Teaser

I have completed my preliminary task (Therfield Teaser Trailer) however I cannot upload this due to the fact that my school does not allow you to access Adobe Premiere Elements from other computers other than in the media studies room.

I will upload this when I have a chance to use these computers later in the week or early next week!

Coursework Genre Ideas

I have spent time researching the different conventions that each genre should have. I first put these ideas into a mind map and then as you can see below I have broadened my research into more detail.

Horror
- Hand held camera work
- Makes viewer feel like their in the film
- Gory
Guts
Often lots of blood
- Killings
- Suicide
- Homicide
- Murder
- Often brutal and inhumane
- Often no dialogue used at all during teasers
- Tense music followed by screams and cries for help
- Often show a character being intimidated by another character

Chick Flick / Rom-com
- Often follow a relationship between a male and female
- Show a link between the two of them whether this is a strong or weak link depends on specific films.

Drama
- Often very story based and the trailer always has to show the elements that appear in the film without telling the actual story
- Show elements of the lifestyle they live in

Musical
- Often a small community of people grouped together to form a 'family'

Cartoon / Animations
- Animations
- Often popular with young children
- Usually big names are watched by a wide variety of people e.g. Simpsons, Wallace and Gromit

Comedy
- Slow shots used
- Something big usually happens before the main story
- Very humorous

Action / Adventure
- Often exciting stories
- Usually contain searches or expeditions
- Searches for the unknown
- Common features in action films
Guns
Cars
Men in suits
Fast paced Cuts throughout the film
Women

Thriller
- Provides thrills
- Keeps the audience hanging in suspense
- Plot builds to a quick climax before the end of the film
- Life is threatened in dangerous situations
- Often filmed in a 'normal' suburb or city
- Getting increasingly influenced by the horror genre due to more gore and sadistic violence

Science Fiction
- Often mainly Computer Generated Images (CGI)
- Fiction stories

Scream 4 - Teaser Trailer Analysis

This is the teaser trailer for Scream 4. This is the fourth film in the series.

It is directed by Wes Craven and written by Kevin Williamson. Although the film is now 10 years on it still stars Neve Campbell as SIdney Prescott, David Arquette as Sheriff Dewey Riley and Courtney Cox as Gale Weathers Riley. These are the only returning characters from the original films.

Genre: Horror, Thriller, Mystery
Narrative:
Representation:
Audience: 18
Media Language:

Saw 3D - Teaser Trailer Analysis

The reason I chose to analyse this film is because I think it is a good example of a horror film and I am hoping to do a teaser trailer for a horror film for my coursework.

This is the teaser trailer for Saw 3D, this is the first Saw film to be shot in 3D technology.

The definition of a teaser trailer

A teaser trailer is a sequence of short moving images put together to advertise an upcoming media product, such as a film, video game or television programme. It is usually between 30 and 90 seconds, which is relatively shorter than a theatrical trailer. Containing little, if any footage from the actual film, it doesn't target to reveal the plot. They're normally released a long time before the media product comes out, hence the term 'teaser'.

What is a Teaser Trailer?

Now that we have begun the A2 media course we have come upon our first task. This is to find out what a teaser trailer is and the typical conventions of a teaser trailer.

So a teaser trailer is:

• Often 30-80 seconds long.
• Not much information is given away during the teaser trailer the main reason being that they have not finished filming the footage or they are still editing. Sometimes they don't even use footage that ends up in the actual final film.
• A teaser trailer is usually made to create a certain degree of hype about the film..
• Teaser trailers often use quick cut shots and only use limited dialogue.
• Teaser trailers reveal the following

- Name of the film.

- The genre.

- Release date.

- Target audience the film is aimed at.

• A teaser trailer is often shown in a non-sequential order. The main reason is that the production company do not want to give away too much detail about the film and they want to create more of an immersive viewing experience for the viewer when they watch the final film.

To have a more detailed understanding in teaser trailers I have decided to analyse a few. Therefore I will be gaining more experience in analysing media clips.

AS Media Studies Blog

This is a new Media Studies Blog specificaly for A2. I have still kept my old blog from AS and this can be viewed here: http://danandjonny.blogspot.com/.

Rather than working with my partner that I was with last time I am going to be completing the project on my own.