Target Audience

Looking at the statistics from the Cinema Exhibitors Association, I can clearly see that the most popular market to target would be cinema goers who are Males (15%) and females (13%) and both aged between 15 and 25. I feel that the statistics give me a representation of the contemporary cinema goers and the more specific gender and age ranges. The main reason for looking at these figures is to try and gain more of an understanding of who to target my film at. And from these I can clearly see I want to target either males or females between the ages of 15 and 25. In order to do this i will need to include certain contemporary aspects in my film that relate to this age range and mix if genres.