Paranormal Activity 2 - Teaser Trailer Analysis

Seeing as I am quite interested in doing a horror film I thought I would analyse another horror film. This film has just been released in the cinema and it is a sequel of Paranormal Activity.

The audience can tell that this is a horror film due to the fact there is dark clours and white noise is used quite a bit (white noise is the noise when a TV screen is blaks and just fuzzy). We also get to see the footage from the hand held camera which is shown throughout the film.

We do not know much about the plot at all. If the audience have seen the previous film then they may know some of what is about to happen however if not they will only know as much as they have seen in the teaser. All the audience my know from the trailer is the woman (the main character) is possessed and she is possibly putting the others in the house in great danger.

The unique selling point of the film is in my opinion the way they have pieced together the different footage whether it is the hand held type or the security camera style footage filmed through the alarm sensors. And the way it shows what time the footage was taken e.g. 23:45 - 14/07/06.

As the film is a horror film I would suggest the target audeince is people aged between 15 and 30. There is no music throughout the trailer apart from the noises when the camera switched between shots. There is a mix of high angle shots, mid shots and low angle shots. This makes the film more realistic and in keeping with the whole security camera feel to it.

I think that there is a new type of film that the public wan't to watch. This being the hand held home footage type. Therefore I may have to consider this when doing some more planning for my teaser trailer.
The titles hold the trailer together, they manage to speak to the audience give information and they continue from one scene to the next. They reveal the title of the film, release date and previous information of the prequel.

In my opinion 'Paranormal Activity 2' trailer really does show how grasping and attracting a teaser trailer can be using the shots and times that they have used. It is what makes the viewers want to go and watch the film and it makes it more of an immersive viewing experience for them.